Monday, March 13, 2017

Clickbaits Revisited: Deep Learning on Title + Content Features to Tackle Clickbaits

https://www.linkedin.com/pulse/clickbaits-revisited-deep-learning-title-content-features-thakur

Principal Data Scientist @ Productsup

Sometime back I wrote an article about detecting clickbaits (https://www.linkedin.com/pulse/identifying-clickbaits-using-machine-learning-abhishek-thakur). The article received a very good response and also a lot of criticism. Some people mentioned that I should have taken care of website content, some wanted more samples from different sources and some wanted me to try deep learning methods.
In this article, I will address all those issues and take clickbait detection to the next level.

No Free Lunch Information

After going through my own Facebook feed, I found out that clickbaits cannot be classified just by looking at the title of the post. Clickbait also depends on the content. If the content of the website is very relevant to the title, it shouldn’t be classified as a clickbait. However, it is very difficult to define what an actual clickbait is.
Let’s look at some of real posts on Facebook

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